One of the main selling points for Basis is the company cofounder, Dr Guarente, and the Nobel laureate scientists shown here that are on the advisory board.
They certainly lend a lot of credibility. It is very doubtful they would lend their name to some scammy fly by night product, which makes me believe in the potential for Nicotinamide Riboside.
WHY BASIS – IS IT BETTER THAN OTHER BRANDS? You’ll find very little mention of Niagen in the sales and marketing literature about Basis.
Elysium would like you to think that Basis is some exclusive formula created by their founders.
In fact, they purchase Niagen from Chromadex like several other brands.
The research and testing that has generated so much excitement has been done with Nicotinamide Riboside from Chromadex.
There has been no research published to show that Pterostibene makes Niagen work any better.
Conclusion: ALL Niagen comes from Chromadex, there is no proof that Basis is any more effective than other brands of Niagen.